How to create an online mall: 10-day hot topics and practical guide
With the rapid development of the e-commerce industry, building an online mall has become a demand for many companies and individuals. This article will combine popular topics in the past 10 days to provide you with a detailed online mall production guide covering technical selection, functional modules and operation strategies.
1. Recent popular e-commerce topics (data in the past 10 days)
| Ranking | Hot Topics | Popularity index | Related Platforms |
|---|---|---|---|
| 1 | AI product recommendation system | 9.2/10 | Taobao, JD.com |
| 2 | New tax regulations for cross-border e-commerce | 8.7/10 | Amazon, AliExpress |
| 3 | How to play social e-commerce fission | 8.5/10 | Pinduoduo, Xiaohongshu |
| 4 | Live streaming 2.0 technology | 8.3/10 | TikTok, Kuaishou |
| 5 | Green packaging solutions | 7.9/10 | All industry |
2. Steps to build an online mall
1. Determine the mall type
Select the appropriate mall type according to the target user and product characteristics:
| type | Features | Suitable for the crowd |
|---|---|---|
| B2C Mall | Businesses are direct to consumers | Brand merchant |
| B2B Mall | Inter-enterprise trading platform | Wholesale |
| C2C Platform | Individual seller to consumers | Startup Team |
| O2O Mall | Combining online and offline | Local service provider |
2. Select a technical solution
Comparison of technical solutions for mainstream e-commerce platforms:
| plan | Advantages | Learning curve | cost |
|---|---|---|---|
| SaaS platform (Shopify, etc.) | Quickly go online, easy maintenance | Simple | medium |
| Open source system (Magento, etc.) | Highly customized | Difficult | Lower |
| Independent development | Completely independent and controllable | difficulty | Higher |
3. Core functional modules
A complete online store should contain the following functional modules:
| Module | Essential features | Advanced features |
|---|---|---|
| Product Management | Classification, SKU, Inventory | 3D display, AR trial on |
| Order system | Order, payment, refund | Intelligent order division, logistics forecast |
| Membership System | Register, log in, points | Personalized recommendations, membership stratification |
| Marketing system | Coupons, full discount | Social fission, live streaming and goods |
3. Operation and promotion strategies
Based on recent hot topics, we recommend paying attention to the following operational directions:
1. Intelligent upgrade:Introduce AI recommendation algorithm to improve conversion rate. Recent data shows that the mall that uses smart recommendations can increase sales by an average of 30%.
2. Social e-commerce layout:Combined with social gameplay such as group buying and bargaining, use the user's social relationship chain to disseminate.
3. Content Marketing:Regularly publish high-quality content to build a brand image. Recently, popular topics show that the conversion rate of video content is 47% higher than that of pictures and texts.
4. Data-driven:Establish a complete data analysis system to monitor key indicators such as bounce rate, conversion rate, customer unit price, etc.
4. Things to note
1. Ensure that the website complies with PCI DSS payment security standards
2. Make good adaptation on mobile terminals. Recent data shows that the proportion of mobile terminal transactions has reached 78%.
3. Pay attention to changes in cross-border e-commerce policies, especially new tax and customs regulations
4. Establish a complete customer service system and quickly respond to customer consultations
Through the above steps, you can systematically build a fully functional and user-friendly online mall. The most important thing is to continuously optimize and iterate to keep up with the latest development trends in the e-commerce industry.
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