Why is there no Tencent billiards? ——Analyze the market logic behind popular games
In the past 10 days, gaming topics have occupied an important position among the hot topics and content on the entire Internet. From the update of the new season of "Honor of Kings" to the release of new characters in "Genshin Impact", discussions among gamers remain high. However, some players discovered that Tencent, as a domestic gaming giant, does not have a game called "Tencent Table Tennis". This sparked widespread curiosity: Why didn’t Tencent launch a pool game? This article will explore the reasons behind this phenomenon through structured data and analysis.
1. Inventory of popular game topics on the Internet in the past 10 days
| Ranking | Game name | Topic popularity | Main discussion points |
|---|---|---|---|
| 1 | King of Glory | 9.8 | New season update, hero balance adjustment |
| 2 | Genshin Impact | 9.5 | New character "Funina" is online |
| 3 | Peace Elite | 8.7 | Anniversary events |
| 4 | Eggman Party | 8.2 | new season skin |
| 5 | League of Legends mobile game | 7.9 | World Championship warm-up |
2. Market status of billiards games
As a classic sports competition, table tennis also has a certain user base in the gaming field. Currently, the mainstream pool games on the market include "Billiard Empire", "Happy Pool", etc., but their popularity is far less than that of MOBA or open world games. The following is a comparison of user data for table tennis games:
| Game name | Monthly active users (10,000) | Download volume (last 30 days) | Manufacturer |
|---|---|---|---|
| Billiards Empire | 500 | 1 million | Polk City |
| Happy billiards | 300 | 800,000 | Tencent (agent) |
3. Why is there no “Tencent Table Tennis”?
1.Market space is limited: The user scale of table tennis games is relatively small, and Tencent is more inclined to invest resources in high-return categories, such as MOBA and shooting games.
2.Proxy mode takes precedence: It is not that Tencent has not been involved in table tennis games, but it indirectly participates in the market through the agency of "Happy Table Tennis", avoiding the high cost risk of self-research.
3.User needs are dispersed: The player base of table tennis games is relatively scattered, making it difficult to form a social ecosystem like "Honor of Kings", and social attributes are the core competitiveness of Tencent Games.
4.Competitive landscape is stable: The existing table tennis games have occupied the majority of the market share. If Tencent launches self-developed products, it may face higher market education costs.
4. Tencent’s game layout logic
Tencent’s game strategy has always centered on “social + traffic”. The following are the game types that Tencent has focused on in recent years:
| game type | Representative works | User scale | Revenue proportion |
|---|---|---|---|
| MOBA | King of Glory | billion level | 30% |
| shooting | Peace Elite | billion level | 25% |
| open world | Genshin Impact (Agent) | tens of millions | 15% |
5. Future possibilities
Although there is currently no "Tencent Snooker", Tencent may consider launching a self-developed snooker game under the following circumstances:
1.Market breaks out: If pool games suddenly become a phenomenon-level category, Tencent may quickly follow suit.
2.technological innovation: For example, if VR billiards or Metaverse billiards play appears, Tencent may use it as a technology test field.
3.ecological supplement: If Tencent needs to improve its sports game matrix, table tennis may become a supplementary option.
Summarize
Tencent's failure to launch "Tencent Table Tennis" is not an oversight, but is based on comprehensive considerations of market data, user needs and company strategy. In the gaming industry, resource allocation is always a matter of priority. The current market size of table tennis games is not large enough to attract Tencent to invest a lot of resources. However, the game market is changing rapidly, and it remains to be seen whether "Tencent Table Tennis" will appear in the future.
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