How to agent Meizhi Toys: Analysis of popular topics and industry trends
In recent years, the toy industry has continued to heat up, especially educational, IP co-branded models and STEM educational toys have become hot spots in the market. As a well-known domestic brand, Meizhi Toys has attracted the attention of many agents with its innovative product design and stable supply chain. This article will combine popular topics across the network for the past 10 days to analyze the agency policies, market advantages and industry trends of Meizhi Toys.
1. Popular toy industry topics across the network (next to 10 days)
| Ranking | Topic keywords | Popularity index | Related Brands |
|---|---|---|---|
| 1 | STEM toys | 985,000 | Lego, Meizhi, Science cans |
| 2 | IP joint toys | 762,000 | Disney, Ultraman, Meizhi |
| 3 | Toy Agency Policy | 658,000 | Meizhi, Aofei, Xinghui |
| 4 | Puzzle toys | 583,000 | Meizhi and Muwan Family |
| 5 | Live toys | 427,000 | Meizhi, Pop Mart |
2. Core advantages of Meizhi Toys Agency
1.Rich product line: Covering the entire age group of 0-12 years old, focusing on three series: puzzle assembly, electric remote control, and IP authorization. The proportion of new products in 2023 will reach 40%.
2.Supply chain stability:Owned factory + ODM model, the stock out rate in peak season is lower than the industry average (<5%).
3.Flexible agency policy:
| Agent Level | First batch of purchases | Rebate ratio | Area protection |
|---|---|---|---|
| Municipal agent | 100,000-300,000 | 8%-12% | Exclusive authorization |
| County-level agent | 50,000-100,000 | 5%-8% | 3 km protection |
| E-commerce agent | 30,000-50,000 | 3%-5% | Platform price limit |
3. Detailed explanation of the agent process
1.Qualification Review: A business license, offline/online channel certificate is required (physical store area ≥20㎡ or e-commerce store rating ≥4.8).
2.Signing training: Including product knowledge, display skills, and digital management system operations (3-day offline + 7-day online courses).
3.Marketing Support: Provides theme promotion materials 4 times a year (618, Double 11 and other nodes), and is free to use Douyin/Kuaishou short video template library.
4. Industry trends and agency suggestions
According to Baidu Index, the search volume of "toy agents" has increased by 23% year-on-year in the past 30 days, of which female entrepreneurs account for 67%. It is recommended to focus on:
| Trend direction | Data support | Meizhi corresponding products |
|---|---|---|
| Educational toys | Market size increased by 18% year-on-year | Programming robot series |
| National Trend IP | Search volume increased by 140% | The Forbidden City Joint Building Blocks |
| Silver hair economy | The Blue Ocean Market of Toys for Seniors | Nostalgic tin toys |
5. Reference for successful agent cases
Zhejiang agent Wang Mou: He joined the municipal agency in October 2022, and achieved an average monthly sales of 280,000 yuan in 6 months through the "community experience store + community group buying" model. Among them, the sales of new archaeological excavation toys in Meizhi exceeded 1,200 sets in a single month.
Conclusion: When choosing a Meizhi Toy agent, you need to match the agent level based on your own channel characteristics. It is recommended that new agents choose a selected combination of 300-500SKU first, and match it with the digital product selection tools provided by the headquarters to reduce inventory risks. Currently, the brand is implementing the "City Partner" plan, and eligible agents can enjoy 50% of the credit line of the first batch of goods.
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