What brand of wool is good? Popular topics and purchasing guides on the Internet in the past 10 days
With the resurgence of hand knitting, the choice of wool brands has become a hot topic on social platforms recently. This article combines the discussion hotness across the Internet in the past 10 days to provide you with a structured analysis of popular wool brands and their characteristics to help you choose easily.
1. Popularity ranking of wool brands across the entire network (last 10 days)
| Ranking | brand name | Discuss the popularity index | core selling point |
|---|---|---|---|
| 1 | Hengyuanxiang | 98,500 | A century-old brand with high cost performance |
| 2 | Sanli | 87,200 | Antibacterial and anti-mite technology |
| 3 | Ordos | 76,800 | High-end cashmere series |
| 4 | nine-color deer | 65,300 | Environmentally friendly plant dyeing |
| 5 | Red Heart (USA) | 52,100 | Imported acrylic material |
2. The five purchasing dimensions that consumers are most concerned about
| Dimensions | attention ratio | Recommended on behalf of the brand |
|---|---|---|
| Material safety | 43% | Sanli, Antarctica |
| color longevity | 32% | Nine Colored Deer, Peaches&Cream |
| Cost-effectiveness | 28% | Hengyuanxiang, true love |
| special features | 25% | Ordos (warm), Red Heart (quick drying) |
| Environmental attributes | 18% | Patons (Canada), Lion Brand |
3. Recommended brands for different weaving needs
1.Baby products:Sanli antibacterial series (Tmall’s best-selling product in the past 7 days), Goodbaby pure cotton yarn
2.Keep warm in winter:Ordos rare cashmere series (Xiaohongshu Grass Planting Notes increased by 120% monthly), Snow Lotus Cashmere
3.Creative handicrafts:Nine-color deer mohair (the number of Douyin-related videos has exceeded 100 million views), Lion Brand rainbow blend
4.High-end customization:Italy’s Zegna Baruffa (overseas purchasing popularity increased by 37%), Japan’s Hamanaka
4. Observation of Emerging Trends in 2023
| trend characteristics | Representative products | price range |
|---|---|---|
| Traceable source materials | Mongolian grassland traceable cashmere | ¥200-500/100g |
| Regenerated environmentally friendly fiber | Plastic bottle recycled yarn | ¥80-150/group |
| Intelligent temperature control materials | Graphene composite yarn | ¥300-800/roll |
5. Guide to purchasing pit avoidance
1.Beware of low price traps:The actual composition of the recently exposed "9.9 yuan free shipping wool thread" is 70% chemical fiber
2.Pay attention to the color difference problem:The number of complaints about a certain internet celebrity brand due to color difference in the live broadcast room increased by 200% in a single week
3.Storage condition requirements:Pure cashmere needs moisture-proof treatment. Southern users are advised to choose mildew-proof packaging.
According to JD.com’s latest sales data, woolen category sales increased by 65% year-on-year in October 2023, with the proportion of young consumers aged 25-35 exceeding 40% for the first time, reflecting the rejuvenation trend of knitting culture. It is recommended to obtain a sample through official channels before purchasing to actually feel the material feel and color performance.
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