What brands of bags are there in Japan: an inventory of popular brands and latest trends
In recent years, Japanese local bag brands have emerged in the global market with their unique designs, high-quality craftsmanship and functionality. The following is a structured data collection of Japanese bag brands and popular styles that have been hotly discussed on the Internet in the past 10 days to help you quickly understand industry trends.
1. Top 10 Japanese popular bag brands
| brand name | Establishment time | price range | Style features | Recently popular models |
|---|---|---|---|---|
| Master-Piece | 1994 | ¥1,500-5,000 | Urban functional style | 2024 new expandable tote bag |
| Head Porter | 1998 | ¥2,000-8,000 | military street style | Co-branded limited edition waist bag |
| Yoshida & Co. | 1952 | ¥3,000-20,000+ | Classic business style | PORTER CLASSIC vintage briefcase |
| Sacra | 2012 | ¥800-3,000 | Minimalist neutral style | Foldable environmentally friendly material bucket bag |
| materiel | 2015 | ¥1,200-4,500 | Light retro design | Mini saddle bag (social media hot trend) |
2. Analysis of recent hot topics
1.The rise of environmentally friendly materials: Many brands have launched new series using recycled fishing net fiber (such as Sacra) or vegetable tanned leather (such as materiel), and related topics have seen a 120% increase in weekly readings of the Instagram tag #SustainableFashion Japan.
2.Small bags are back: According to Rakuten Market sales data, sales of mini bags with a width less than 25cm (especially waist bags and armpit bags) have increased by 35% month-on-month in the past seven days, among which Head Porter’s Daypack Mini model is out of stock.
3.Co-branding craze: The canvas bag that Master-Piece collaborated with "Iszawa Shinsaburo", a long-established store in Kyoto, triggered panic buying, and the second-hand market price has reached three times the original price.
3. Buying Guide: Comparison of Japan’s Three Major Bag Types
| Type | Represent the brand | Applicable scenarios | core selling point |
|---|---|---|---|
| business commuting | Yoshida & Co. | Workplace/Meeting | Lifetime warranty service |
| Daily leisure | Master-Piece | city exploration | Waterproof + anti-theft design |
| fashion accessories | materiel | social occasions | Designer joint model |
4. Latest developments in purchasing channels
1.Direct store discounts: Tokyo Omotesando Yoshida flagship store launches duty-free + free engraving service (as of May 30).
2.E-commerce platform: Amazon Japan has added 12 new brands to the "Japan-made bags" category, among which Sacra's monthly sales exceeded 2,000 pieces.
3.second hand market: The classic Head Porter model produced in the 1990s on Mercari has a premium of 400%, making it a new favorite among collectors.
5. Opinions of Industry Experts
Tokyo fashion critic Yumi Sato pointed out in her latest column: "Japanese bag brands are undergoing the third generation of innovation, combining traditional 'storage philosophy' with modern trends, especially modular design (such as Master-Piece's detachable liner) and cross-scenario adaptability (such as materiel's one-pack, three-use design) have become core competitiveness."
Note: The statistical period of the above data is from May 10 to May 20, 2024, covering Japanese domestic and international mainstream e-commerce platforms, social media topic lists and industry reports.
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